Anup Desai, MD
- Practice model
- Direct Primary Care (DPC)
- Specialties
- Family Medicine, Primary Care
Reviews
Patients value Dr. Desai's accessibility, unhurried approach, and his role as a medical advocate. His MD/PhD background and DPC model resonate strongly with patients who want a genuine long-term doctor relationship.
Contact & Hours
About Anup Desai, MD
Dr. Anup M. Desai is an MD/PhD family medicine physician who founded Coastside Family Medicine in Santa Cruz, CA as a Direct Primary Care practice after more than 20 years in traditional medicine. Frustrated by high patient volumes and administrative demands, he built a membership-based practice focused on unhurried, personalized care with no insurance middlemen. Dr. Desai completed a combined MD/PhD program and his residency at the University of Pennsylvania before moving to California. His DPC model gives patients direct access to their physician via phone, text, and email, with transparent monthly membership fees covering a broad range of primary care services. His practice serves as a medical advocacy hub — helping patients navigate specialist referrals, imaging, and lab work while keeping out-of-pocket costs transparent. He describes his role as ensuring patients never feel alone in the healthcare system. The practice operates at 1414 Soquel Avenue in Santa Cruz, CA. New patient status and exact membership fees are available by contacting the office directly.
Service Menu
| Service | Price |
|---|---|
| Dpc Family Medicine | Call for pricing |